When it comes to innovation, too many companies and management teams struggle – not to come up with ideas, which often aren’t in short supply, but to turn ideas into viable new concepts that generate meaningful new growth and an attractive return on innovation spending. Studies show that of the thousands of product launches each year, 70-90% fail.

Is there a better way? Yes! The key is… don’t gamble! In Predictable Winners, Stuart Jackson and Ilya Trakhtenberg show you how to take steps to systematically manage innovation risk – reducing the hazards of new product or service development and sharply increasing the odds of success.

Drawing on their decades of experience at L.E.K. Consulting helping clients manage thousands of growth-oriented projects, they detail what top innovators do: find the best ideas no matter the source, use data to identify and systematically manage risk at every stage, get quick customer feedback (and make sure losing ideas fail fast), measure their innovation investments the way a venture investor would, and take a long view – turning one-hit wonders into enduring franchises.

The result? A success rate for innovation investment well above 50%. That level of success means CEOs can risk spending more – with the assurance that more of their innovations will succeed.

Packed with in-depth conversations with top innovators as well as richly detailed case studies that cover industries such as life sciences, technology, software and consumer goods and feature insights from emerging start-ups and established giants such as Google, P&G, Tesla and Disney,  Predictable Winners provides a road map for leaders who need to innovate to grow – and the assurance that there is more to innovation than a roll of the dice.

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